Mylab · 2024– CX Lead (Dec 2024–) · UX Lead (Feb 2024–Dec 2024) Laboratory and healthcare software. Built the UX and CX function, led the product family UX unification and the design system, and owns user guidance.

WithSecure · 2022–2024 Head of Product Design (Jan 2022–Jan 2024) Product and UX vision, portfolio and roadmap work within product management, design team lead.

F-Secure · 2016–2022 Senior Program Manager, Customer Experience (Jun 2021–Jan 2022) Lead Service Designer, Corporate Customer Experience (2018–2021) Senior UX Designer, Corporate UX Design (2016–2018)

Microsoft / Nokia · 2012–2016 Principal Specialist, Usability and Ergonomics: accessories, Lumia, Surface and PC.

Nokia / Movial · 2007–2012 Senior Interaction Designer and Design Coach: MeeGo and Maemo smartphones.

Nokia Siemens Networks / J-P Metsävainio Design · 1999–2007 Senior UI Designer · Design Manager, industrial design

Education: MA, Industrial Design, University of Lapland

What I have done lately

Unifying a healthcare product family: second time, done differently

Mylab · UX Lead → CX Lead · 2024–

In short: I led the UX unification of 18 laboratory and healthcare applications built on three different front-end technologies. The visual unification shipped across the whole product family in spring 2025 as part of a major product launch. I owned the strategy, the roadmap and the scope decisions, including the trade-offs.

Building customer experience from the ground up

Mylab · CX Lead · 2024–

In short: I set up customer experience as a discipline at Mylab, a laboratory and healthcare software company with no CX function before me. I defined the CX vision, mapped the end-to-end customer journey with people from across the company, and turned the findings into prioritised work. That work made the product family UX unification a company-level short-term priority.

User Experience Unification of A Multi-UI Product Environment

WithSecure · 2022–2024 Head of Product Design (Jan 2022–Jan 2024)

F-Secure · 2016–2022 Senior Program Manager, Customer Experience (Jun 2021–Jan 2022)  Senior UX Designer, Corporate UX Design (2016–2018)

I started working as a Senior UX designer in F-Secure B2B products in 2016, when the UX unification was taking it's first steps and continued there until end of 2023. At that point my role had changed to Head of Product Design and the company, F-Secure, had split to two: F-Secure for consumer business and  WithSecure for B2B. UX unification work proceeded forward - and sometimes backward - during all those years. A huge amount of improvements were achieved, but also there is still work to get done.

User guidance as part of the product

Mylab · CX Lead · 2024– | F-Secure / WithSecure · 2016–2024

In short: At Mylab I took ownership of user guidance for a regulated healthcare software portfolio of around 30 user guides. I moved it from ad hoc writing to a managed process with a professional writing partner, tied guide updates into the software release process, and started the move from PDF manuals to structured, reusable content. Earlier at F-Secure and WithSecure I introduced contextual help in the product UI, shaped self-help as a service, and later led the design team responsible for in-context help and its vision.

Service design projects in F-Secure B2B 

F-Secure ·  Lead Service Designer, Corporate Customer Experience (2018–2021) 

I worked as Lead Service Designer in F-Secure B2B, establishing the service design culture in the company B2B side. It was the first service designer role, which meant that I needed to define what it means in practice, what are areas to do and focus. At that time the company did not have CX strategy, metrics or objectives, and the CX design team, including the Lead Service Design role, was located under Corporate products organization. I had plan the targets for most urgent needs, and scoping was done to benefit the product and it's customer and user understanding. 

Vision design 

WithSecure · 2022–2024 Head of Product Design (Jan 2022–Jan 2024)

F-Secure ·  Lead Service Designer, Corporate Customer Experience (2018–2021) 

A purposeful and aligned vision helps to ensure that the team is working towards a meaningful and valuable goal. Design thinking and service design can work as a methodology and tool to create the vision. In my work at F-Secure B2B and WithSecure I was leading and designing customer experience vision for Partner Portal and Elements product.

Digital product design

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